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PIG Difference Grant Program

Grants and In-Kind Donations to USA Nonprofits,
Groups, and Businesses to Protect Water Habitats

Agency Type:

Foundation / Corporation

Funding Source:

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New Pig

Deadline Date:



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Grants of up to $5,000 and in-kind donations to USA nonprofits, groups, and businesses to conserve, protect, and restore important wildlife habitats in ponds, rivers, swamps, wetlands, and streams. Consideration will be given to both new and ongoing projects. Applications are invited from innovative groups in local communities working to make their corner of the world more sustainable.

The PIG Difference Grant Program supports projects that improve the sustainability of waterways, watersheds, estuaries, tidal pools or wetlands, or the wildlife that are directly affected by them. Most anything that improves the sustainability of a body of water will be considered. Plans must be for hands-on projects in local communities.

Projects New Pig funds:

  • Projects that improve sustainability of waterways, watersheds, estuaries, tidal pools or wetlands, or the wildlife that are directly affected by them. Most anything that improves sustainability of a body of water will be considered.  Must be hands-on projects in local communities.
  • Combinations of cash and in-kind donations of New Pig products are preferred. New Pig will, however, consider grants for one or the other.
  • New Pig will consider both new projects or continuing projects.

Suggested evaluation criteria for voting:

  • Fulfillment of the purpose of the PIG Difference mission
  • Project cost and scope
  • Overall project impact
  • Innovativeness of project
  • Confidence that the project will come to fruition
  • Worthiness as deemed by public vote

GrantWatch ID#:

GrantWatch ID#: 174212

Estimated Total Program Funding:


Estimated Size of Grant:

Generally New Pig will entertain grant applications of less than $5,000, but will entertain larger grant requests where appropriate on a per-case basis.

Cash grants total approximately $4,000 - $7,000 per funding round; 3 times per year. The remainder would be PIG product donations.

Term of Contract:

If the project is not complete within six months, grantees must submit summaries each six months until the project is complete.

Additional Eligibility Criteria:

Groups and organizations of any type may apply, whether they are nonprofits, businesses, or loosely organized groups.

Cash Grants may be made to organizations recognized by the U.S. Internal Revenue Service. The organization must have an EIN and be one of the following types of entities to receive a cash grant:
- 501(c)3
- Government tax-exempt
- C-Corp or S-Corp
- Partnership

Additional eligibility criteria:
- In-Kind Grants of New Pig products may be made to organizations of any kind.
- Direct Payment to Vendors for materials or services will be considered for groups that do not meet cash grant guidelines.
- Organizations must be based in the United States.
- Applicants do not have to be a New Pig customer to be eligible.
- Applicants must be 18 or older.
- Applications must be completed in full and submitted online to be considered.
- Prior winners may continue to submit proposals without a waiting period.

Not Funded:
- Advocacy groups or media projects.
- Political causes, candidates, organizations or campaigns.
- Individuals (solely for the benefit of one person or family).
- Endowments or general operating funds.
- Conferences, workshops, temporary exhibits, travel, surveys, films or publishing activities.
- Fundraising dinners or events.

Pre-Application Information:

Applications are accepted and reviewed on an ongoing basis throughout the year, with consideration given to three deadlines for that term’s application pool:
- February 19
- June 17
- October 14

The review process typically takes about two months, and the pool of applicants and selected recipients will be notified of decisions approximately 8 weeks after each term’s application due date.

Application process:
1. Open Submission Period
2. First Cut: The PIG Difference Committee pre-reviews each submission, and de-selects any that do not meet the guidelines of the program.
3. Crowdsourcing Period: For a roughly two-week period, the public and outside experts are invited to evaluate the applications and comment on the page with any suggestions for project improvement.
4. Final Revisions: Each organization may then elect to revise their application based on the suggestions from the Crowdsourcing Period.
5. Public Voting: he application pages are then opened to public voting.
6. Award of Vote-based Grants: The dollar amount of the round of funding will then be divided between the applications/organizations receiving 10% or more of votes. Furthermore, the amount of each grant will be determined by the percent of votes.
7. Notification

Combinations of cash and in-kind donations of New Pig products are preferred. However, grants for one or the other will be considered.

Contact Information:

Before starting your grant application, please review the funding source's website listed below for updates/changes/addendums/conferences/LOIs.

Apply Online:

Andy James, Sustainability Manager

Doug Laplante, Chief Innovation Officer and VP, Strategy

URL for Full Text (RFP):

Geographic Focus:

USA: Alabama;   Alaska;   Arizona;   Arkansas;   California;   Colorado;   Connecticut;   Delaware;   Florida;   Georgia;   Hawaii;   Idaho;   Illinois;   Indiana;   Iowa;   Kansas;   Kentucky;   Louisiana;   Maine;   Maryland;   Massachusetts;   Michigan;   Minnesota;   Mississippi;   Missouri;   Montana;   Nebraska;   Nevada;   New Hampshire;   New Jersey;   New Mexico;   New York City;   New York;   North Carolina;   North Dakota;   Ohio;   Oklahoma;   Oregon;   Pennsylvania;   Rhode Island;   South Carolina;   South Dakota;   Tennessee;   Texas;   Utah;   Vermont;   Virginia;   Washington, DC;   Washington;   West Virginia;   Wisconsin;   Wyoming

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